UN Women

The campaign that put gender equality back on the agenda.

The Autocomplete Truth campaign we created for UN Women became the most impactful print campaign of the century. It is estimated billions of people have been reached by these compelling images. I and all the other amazingly talented people involved in this landmark project are proud to have had a part in bringing gender inequality back into discussion.

Print

The bravest thing you can say is the truth.

This is just one of the many lessons this campaign has taught me. From the power of collaboration, to the importance of PR, I have many stories to tell about this campaign. I hope I get to tell you a couple of them some day.

The bravest thing you can say is the truth.

This is just one of the many lessos this campaign has taught me. From the power of collaboration, to the importance of PR, I have many stories to tell about this campaign. I hope I get to tell you a couple of them some day.

The bravest thing you can say is the truth.

This is just one of the many lessos this campaign has taught me. From the power of collaboration, to the importance of PR, I have many stories to tell about this campaign. I hope I get to tell you a couple of them some day.

Press

UN-Women-Folha-de-Sao-Paulo—Sunday-Cover-UN-Women

The repercussion of our work around the globe was humbling, as you could see in the case study video. Specifically in my home country of Brazil, the Autocomplete Truth campaign got featured on the Sunday cover the biggest newspaper in Latin America. Above the fold.

Becoming Inspiration The success of the campaign and its incredibly compelling device gave birth to tens of spin-off campaigns that gave a voice to minorities and brought to light the prejudices they suffer.