That's my #1 rule.

I have lived a diverse career – I've worked in Brazil, Dubai and the USA; with design, art direction and advertising; with big budgets and on a budget. 17 years in the communication business made me sure that idea is indeed king, and that originality is the keystone to outstanding communication.

I don't do what everybody else is doing because that's the fastest way to mediocrity. Great work (and a great life, BTW) is achieved when we strive to find meaningful originality.

I have another 4 rules I follow to get myself and my teams to outstanding work. I'd love to tell you all about it.

Get in touch by emailing me at leo@leorosaborges.com – If you want to know more about my professional journey, just scroll down.

Most Important Awards

Cannes Lions

Clio

D&AD

One Show

NY Festivals

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Epica

Best of Ogilvy

MENA Effies

Golden Drum

Dubai Lynx

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● In-book/Merit   ● Absolute tier   ★ Grand Prix   ★ Titanium Lion

Where have I been?

Say hi. Shoot me an email at leo@leorosaborges.com