Creativity is the only way to deliver outsized impact.
Creativity is the only way to deliver disproportionate impact.
When the world zigs, zag. Amen to that.
The most important thing a creative leader needs is a driving philosophy. And mine is this: The only way to deliver disproportionate results to our clients is through outstanding creativity.
During my 20-year career, I've had the opportunity to work with clients big and small, including global powerhouses such as Adidas, Levi's, Virgin Mobile, IKEA, The Coca-Cola Co., UN Women, Toyota, and Honda, among many others. I've been able to create award-winning campaigns for these brands, alongside talented teams, always leveraging creativity and originality as secret weapons for generating disproportionate impact.
I've won and onboarded clients, built high-performing teams, and have fostered company-wide creative cultures that drives efficiency and delivers creative excellence, all based on this philosophy.
Making creative work is one thing. Making an organization creative is another. And these are both challenges I love taking on.
As much as I love what I do, work comes in third in my list of priorities. First is my family—my wife and two sons, who are my favorite people on the planet. Second is my mental and physical well-being, because everything else depends on it. My professional life holds the third spot. Safety is fourth. :)
Get in touch by emailing me at leo@leorosaborges.com
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