Ad creatives are constantly pressured to be more brilliant in less time. I see it as my job to help them focus their creative energy so they can find brilliance consistently, and without burnout. This way, they can fall back in love with creativity, create brilliant work and advance their career.

I bring the same philosophy to the workplace, fostering a learning, growth, and collaboration mindset.
This breeds not just a dedicated team, but also formidable work.

20 years in the creative industry and an insatiable curiosity on the subject have put me in a position where I can share my creative philosophy with other creatives. In sharing my knowledge, I just want to pass on everything I wanted to have learned when I was starting out.

"The most powerful element in advertising is the truth."

- Bill Bernbach

Bill’s maxim can feel like a distant ideal today. In an industry saturated with deepfakes, CGI billboards, exaggerated case studies, and AI-generated everything, marketing seems well into its post-truth era.

All this stuff works. But it doesn't trump the truth.

The job of a creative is not to hack the lizard brain or chase clicks through dopamine bait. Our job is to connect with real people. To capture hearts, not just attention. To buid brands that earn a place in one’s mind beyond their 3-second attention span.

That starts by uncovering the truth—of the insight, of the audience, of the culture. And then, in the form of an idea, offering a version of the truth they never imagined but instantly recognize.

Creative advertising at its best delivers a truth people have never seen before. One that surprises, resonates, and drives action.

That’s the kind of integrity I bring to the work and tho whomever wants to listen. It’s what leads to change-making creativity. The kind that moves people—as well as the needle.

Speaking at Athat Festival in Riyadh, Saudi Arabia

Leading creativity workshop for Sattchi&Saatchi LA creatives

Speaking at Dubai Lynx Festival

Speaking at private event

Speaking at private event

Striking Creative Gold. 

In the past I have developed a creativity course for ad creatives, counting with the help of some of the best creatives in the world, including CCOs, ECDs and CDs from top shops, like BBH NY, DDB Chicago, McCann NY and Publicis Spain.

Creativity is a constant exchange. Connecting with some of the best creative minds in the industry pushes my thinking, refines my perspective, and sharpens my approach to leadership. And as I pass on these lessons to my students, I continue to evolve, ensuring that my creative leadership continues to evolve alongside the next generation.

I've also had the chance to get the good word out there, sharing my creative experiences and advice on the 'Gram.

Say hi. Shoot me an email at leo@leorosaborges.com