AdCouncil Vaccination Initiative

Let's resume kids' lives.

Using creativity to help the world get over one of the biggest challenges of a generation is the opportunity every creative hopes to get. We tackled it by tapping into our over-familiarity with screens (the pandemic force us all to have more screetime than ever), and the most precious thing in our lives: our kids' future.

Since COVID, kids' lives have been put on hold. So, we encouraged parents to get their kids vaccinated against COVID-19 so they could resume their normal lives. The campaign was comprised of one 60s anthem video and two 30s videos and won gold and silver ADDY awards.

Ad Council - Surprise Box