The true sports cars are the ones who help a whole nation practice sports. In this campaign we enlisted US Olympian Sugar Todd and others to show the behind-the-scenes of athletic success.

Sugar seems to 
have liked it!

TV Spot "Sports Family"

TV Spot "Pep Talk"

Digital The campaign extended into the digital world, with video and interactive media products – this time with a more direct visual message, showing how to make sports cars out of your Toyotas.