Toyota Sports Campaign
Toyota Sports Campaign

We make it a Toyota. You make it a sports car.

We make it a Toyota. You make it a sports car.

The true sports cars are the ones who help a whole nation practice sports. In this campaign we enlisted US Olympian Sugar Todd and others to show the behind-the-scenes of athletic success.

Sugar seems to 
have liked it!

sugar-quote

TV Spot "Sports Family"

TV Spot "Pep Talk"

Digital The campaign extended into the digital world, with video and interactive media products – this time with a more direct visual message, showing how to make sports cars out of your Toyotas.

sports-digital-mockup

Say hi. Shoot me an email at leo@leorosaborges.com

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