The Longest Facebook Canvas
From San Francisco to LA in one scroll.
To illustrate Mirai's impressive 400+ miles of range and numerous luxury features, we created the longest Facebook Canvas ever.
It takes us on a road trip from San Francisco to LA, making stops at interesting locations on the way to cleverly highlight the Mirai's features.
Instagram Stories Roulette
So many places to go. But how to choose?
Mirai's range gives you freedom to explore California. So, we created an ad specifically for Instagram Stories, that uses a platform-specific user behavior to make people feel spontaneous, and forget range anxiety.
When users tap the animation to pause it, they are presented with a cool California location to explore, and a car feature that makes it even more enjoyable.
Online Video "Lead The Way"
From concept to delivery, we designed stories that could be adapted to different screen formats and different attention spans.
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