The Hydrogen-Powered Mirai

Toyota plays the long game with hydrogen.

The fastest VO in sports.

To re-launch Toyota's long-range, green-energy flagship car, we laser-focused our efforts with a California-only, digital-first launch. Loaded with Silicon Valley-esque tech, and Hollywood-good looks, the Mirai is the perfect car for the Golden State. And for hyphens.

To promote Honda's Fastest Seat in Sports sweepstakes, we got Fred Savage (aka the voice in every Honda commercial) to do his job from an IndyCar driven by racing legend Mario Andretti. We also created a pretty neat online experience, if getting out of the house is not your thing.

The Longest Facebook Canvas 

From San Francisco to LA in one scroll.

To illustrate Mirai's impressive 400+ miles of range and numerous luxury features, we created the longest Facebook Canvas ever.

It takes us on a road trip from San Francisco to LA, making stops at interesting locations on the way to cleverly highlight the Mirai's features. 

To promote Honda's Fastest Seat in Sports sweepstakes, we got Fred Savage (aka the voice in every Honda commercial) to do his job from an IndyCar driven by racing legend Mario Andretti. We also created a pretty neat online experience, if getting out of the house is not your thing.

Instagram Stories Roulette 

So many places to go. But how to choose?

Mirai's range gives you freedom to explore California. So, we created an ad specifically for Instagram Stories, that uses a platform-specific user behavior to make people feel spontaneous, and forget range anxiety.

When users tap the animation to pause it, they are presented with a cool California location to explore, and a car feature that makes it even more enjoyable.

To promote Honda's Fastest Seat in Sports sweepstakes, we got Fred Savage (aka the voice in every Honda commercial) to do his job from an IndyCar driven by racing legend Mario Andretti. We also created a pretty neat online experience, if getting out of the house is not your thing.

Online Video "Lead The Way"

Mobile-optimized storytelling.

From concept to delivery, we designed stories that could be adapted to different screen formats and different attention spans.

Cinemagraphs

Say hi. Shoot me an email at leo@leorosaborges.com

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