We adapted IKEA's famed assembly instructions to its also famed in-store restaurant. In the Middle East, they serve a mean shawarma. It's so delicious it picked up a Clio!
To communicate how easy and fast it is to assemble IKEA furniture, we considered the company's DNA. We come up with a mailer that we slid under people's doors that delighted them.
This in not my most famous work, nor the most awarded. But it's by far the one that I get most contacted about. I guess a good pop-up will always delight us humans.
Say hi. Shoot me an email at firstname.lastname@example.org
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