Here’s a thing or two creatives in advertising have to teach about creativity and idea-making. Created and written by Andy Fackrell, Regional Creative Director, DDB Group Asia Pacific, “The Idea Catchers” reminds people in our industry how valuable ideas are. As we see snippets of some of the most famous, most creative ideas of the last 30 years or so, the voice-over tells us those ideas are not great by accident.
The video is very advertising centric, and people in the ad industry will probably be touched. It is so specially for creatives – I count myself among them – who have seen their craft commoditized in more recent years. Within it, though, there are maxims of creativity the ad industry has proven true in its short history.
Here are 3 quotes from the video that are lessons on their own: read more