Last year, I was lucky enough to have my creative work make it to the Super Bowl.
I know it's a rare occasion. It might be a once in a lifetime kinda deal. So I thought I'd document it. I made a video log of our creative process and everything that happened during the production of the "Heroes" spot we created for the Toyota Highlander.
I tell everything: the good and the bad. You tell me if it got ugly...
We are one month away from the Super Bowl 2021, so I thought this would be a nice time to share my experience as the excitement builds towards the biggest stage of TV advertising this year.
The last 11 months have been pretty rough, but hopefully these videos can inform and entertain creatives like us a little bit.
Super Bowl spots this year are expected to be a bit of a downer. But if my colleagues are doing their job right, they'll be doing everything to break that expectation.