March 1, 2023No Comments

AI on How AI Will Never Replace Human Creativity in Advertising

Note: These words were written by the ChatGPT AI. I asked it to add some witty humor, so it should be a fun read. The images were also AI-generated, by Midjourney AI.

Although artificial intelligence (AI) has certainly made its mark in the world of advertising, one thing it will never be able to do is truly capture the magic of human creativity. While AI can analyze consumer data and behaviors and even design entire campaigns, it lacks the ability to truly think outside the box and come up with original ideas that haven't been seen before. It's like trying to teach a robot to paint a masterpiece - sure, it might be able to mix the paint, but it'll never have the same artistic vision as a human.

But humans, ah humans. We have the ability to take different pieces of information and mold them into something new and beautiful, like a poet weaving words together to create a work of art. We can anticipate future trends and consumer needs, while AI can only work with what it's been given. And when it comes to advertising, being able to think creatively is crucial. In a world where consumers are constantly bombarded with ads, standing out requires something fresh and unique.

So, let's not be too quick to hand over the reins to our robot overlords just yet. While AI can certainly be a helpful tool in terms of analyzing data and targeting ads, it can never fully replace the human touch when it comes to coming up with that initial spark of creativity. Let's embrace the balance between the capabilities of AI and the beauty of human imagination.

November 29, 2017No Comments

5 Creative Reasons NOT to write a listicle

1. Everyone is doing it (me included!)

Originality lies at the core of the creative effort. Everyone is doing it, hence, it's not original. Since "listicles" are a "thing", you feel like it's totally OK to write it. Yet, this is when the professional creative will find the opportunity to deconstruct it. Creative rule #1 - Try to Be Creative. If you're not going for originality, you're breaking the first rule.

Everyone is trying to write original content, of course. But since we live in the hay-day of the listicle, their creativity is stuck to that formula – which is totally OK. And OK is not what creativity is about. If we think a little broader, we'll realize we can brake the "rules" of the listicle to our advantage. Everyone already knows what a listicle looks like. It's time we do it different. I'm having a go at it right now.

2. It leads you to conform

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