We all need to constantly be reminded of this one simple fact, even if creativity is our daily job. Even walking in every day with the mission to create can become comfortable – and that’s something professional creatives need to watch out for. We may fall into the trap that is believing that if we come in, learn the ropes, rinse and repeat we’ll be creative forever. Comfortably.
That’s far from the truth. Because creativity requires discomfort.
I like to define creativity as the act of using your imagination to bring into the world something that wasn’t there before. I stress the last bit that refers to originality – because if you make something that already exists, you’re not being creative, are you?
Originality is an absolute pre-requisite for creativity, because creativity lies only in what didn’t exist before you created it.
And that’s the crux of my point with discomfort and creativity. read more