Once, when I was a young creative trying to make my way up in the ad world, a good friend of mine – also a creative – told me "the originality of your ideas depend on the obscurity of your sources". It sounded a bit douchy to me back then. It felt a bit like we should be stealing ideas left and right. As I matured as a creative, I realized more and more how much truth there was to that quote. It probably stemmed from one of Albert Einstein's most famous quotes (at least among creative circles):
