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March 13, 2018No Comments

The Brainstorm Is Not Dead

There's a lot of buzz around brainstorming not being a thing anymore. This Forbes article is but one of many debunking the myth of brainstorming being great for coming up with ideas. But guess what? 70 years later, brainstorming is still around. And for one reason:

It has a very cool name.

Alex Osborn, the man who invented brainstorming, didn’t get everything right, but the name “brainstorm” was certainly a home run.

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Alex Osborn, the father of Brainstorming, asking for ideas over the phone.

Since the late 40’s when Osborn – who happens to be the “O” in BBDO – gave brainstorming to the world, his creation has been scrutinized, debunked, evolved, changed and re-adapted. The brainstorming techniques used today by IDEO and other creative companies are so different from Osborn’s original process they should not be called brainstorms. Yet, they are, because no one wants to let go of that supercool name.

Would you rather tell your wife/husband when you get home that you took part in a “brainstorm", or in a group idea-generating session?

“Brainstorm" for me, any day of the week, please.

Many articles today that debunk brainstorming still take as reference Osborn’s model, which was flawed. There's plenty of science out there to prove it. Many better ways to come up with ideas are at our disposal. Heck, telling everyone just to have ideas on their own works better than Osborn's brainstorm. Yet, it was the starting point to all the knowledge we have today on idea-generating. Fact is, nowadays, "brainstorming" has come to mean "generating ideas" – either in group settings or individually. To which there are many different techniques – some of them have nothing to do with the original brainstorming from the 40s.

Osborn got a few things right, though, besides naming it “brainstorm”. Here are my 3 favorites: Read more

September 20, 20141 Comment

Creative Technique: Chance Creativity

push for eureka
Chance can inspire great ideas. It's the proverbial "Eureka" moment. Most of the times, though, we don't have the luxury of waiting for chance to strike. The real world is full of deadlines and sometimes ideas need to come on demand. Wouldn't it be nice if we could somehow force random events to bring us ideas? I believe we can.

Chance creativity can be turned into an idea generation technique. It has worked for me many times. Here's how it works:

1. Remember the last time you've been somewhere you had never been before.

It can be anything: the last time you met someone new, or visited a new museum, or when you experienced a new part of town. You can also create a fresh new experience: go have lunch somewhere you've never been before. When we experience something new, we become more sensitive to the events around us. We can take advantage of that state and use those experiences as a starting point for creativity. Read more

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