There's a simple formula to coming up with original ideas. But just because it's a simple formula, it doesn't mean it's easy to have good ideas. Nevertheless, a little bit of theory can help us organise our creative process and generate new ideas more efficiently.

This is a bit of a talk I gave design and advertising students at AESO, a university in my hometown of Recife, Brazil. A big thanks to the TV Production lab for capturing this so well.

Go ahed and share the video. Share the theory! Creativity sometimes seems like something that should be left for "talented" people. It's not. It's a simple process anyone can learn. Don't you think? Leave a comment, let's talk creativity!