What is “design”, and how design thinking sparks the best in us

What is design

If you ask me what I do, I’ll tell you I’m an advertiser. If you ask me what I am, I’m going to say I’m a designer. The two concepts, to me, are fundamentally different.

The concept of “advertising” carries with it all the things the ad industry has been accused of in the last century: ruthless capitalism, profit, greed, cheats and lies. Sexist ads and absurd cigarette ads still make rounds on Facebook feeds every now and then. Times have changed for the ad industry, and now our creative minds are much more focused on doing good to society. read more