Ask any professional creative: The fact is that the vast majority of our ideas end up in the trash.
This reminded me of Purell and its famous tagline: Purell. Kills more than 99.9% of germs.
That's about the same amount of ideas that get killed by CDs, ECDs, CCOs, account people and clients, collectively. Of course, that's just a rough average. Sometimes, 100% of your ideas get killed!
One of the things I quickly learned in the world of professional creativity is that, to come up with winning ideas, we need to come up with lots of ideas. Lots and lots of them. Really. Piles of ideas. Read more