Here’s another graph that illustrates something I believe: the more you travel, the greater your creative potential.
One of my favorite creatives, graphic designer Stefan Sagmeister, famously takes one full year out of seven to recharge his creativity somewhere remote. Ernest Hemingway wrote while in Cuba, Paul Gauguin painted in Tahiti and Mark Twain wrote “Innocents Abroad” on board a ship. These guys knew what they were doing.
Creativity is an act of mixing. It’s about putting together two things you’ve seen or read or know about and creating something new out of that connection. Unique connections create unique ideas! That means the more varied your sources are, me more chance you’ll have to come up with original ideas.
“…it’s much easier to create something new if your building blocks are different. Playing with existing sameness is a game of diminishing returns.”
– John Hunt, worldwide creative director of TBWA network