Creative first, director later.

Creative first, director later.

I love creating, but I'm also fascinated by creativity itself. Creativity is not merely a skill, it's the human super-power.

Creativity goes way beyond an ad campaign, a compelling image or a clever headline. When we look deeper, we can see it goes all the way to the core of who we are as humans. And here's a mind-blowing fact: if you look around you, chances are everything you're looking at has once been an idea. We are capable of imagining what doesn't exist and working to make it real. That's the very reason we made it this far.

Creativity defines human nature, and it's the reason we thrive in the world.

15 yeas in the creative industry and an insatiable curiosity on the subject have put me in a position where I can help other people use their creativity better. Through workshops, talks and articles I have helped hundreds of people from different backgrounds – not just ad creatives – to unlock and amplify their human super-power. Because you wouldn't want to be Superman and never learn to fly, right?

I love creating, but I'm also fascinated by creativity itself. Creativity is not merely a skill, it's the human super-power.

It's a pleasure to look at creativity beyond an ad campaign, a compelling image or a clever headline. When we look deeper, we can see it goes all the way to the core of who we are as humans. And here's a mind-blowing fact: if you look around you, chances are everything you're looking at has once been an idea. We are the only ones capable of imagining what doesn't exist and working to make it real. That's the very reason we made it this far.

Creativity defines human nature, and it's the reason we thrive in the world.

15 yeas in the creative industry and an insatiable curiosity on the subject have put me in a position where I can help other people use their creativity. Through workshops, talks and articles I have helped hundreds of people from different backgrounds – not just ad creatives – to unlock and amplify their human super-power. Because you wouldn't want to be Superman and never learn to fly, right?

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Nothing is so good it can't get better.

In advertising, we fancy ourselves as the masters of creativity, but there's so much out there that can make us better at what we do. As a delightful side effect, I'm able bring all my creativity knowledge and experience back into advertising, innovating processes and optimizing the creative output of teams. Like Heraclitus said, "Change is the only constant in life", so we gotta be the ones guiding change to a better place. 

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You can visit my blog at TheProfessionalCreative.com

Say hi. Shoot me an email at leo@leorosaborges.com