Toyota Safety Sense

Safety shouldn't be sold separately.

Active is my middle name.
No, seriously.

Safety shouldn't be sold separately.

While other car manufacturers charge extra, Toyota made its suite of safety features standard in every new car. That means the world is safer, weather you're inside or outside a Toyota.

While other car manufacturers charge extra, Toyota made its suite of safety features standard in every new car. That means the world is safer, weather you're inside or outside a Toyota.

Print "City of Cards"

SPREAD
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Juicy details

The jingle, flashmobs and microsites may be dead, but attention to detail is not going out of fashion any time soon. That's what makes things shine.

Print "Knitting" and "Piñata" – Toyota's crash test dummies were the most impacted by Toyota Safety Sense. The cars were no longer crashing! With less of a job to do, they had to find some new hobbies.

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Knitting
Pinata

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