Toyota RAV4 2017

Active is my
middle name.

No, seriously.

Active is my middle name.
No, seriously.

Active is my middle name.
No, seriously.

RAV stands for "Recreational Active Vehicle". This national campaign set out to let people know just how active the RAV4 really is. We went to Patagonia and to the Bisti Badlands in New Mexico to practice what we preach.

RAV stands for "Recreational Active Vehicle". This national campaign set out to let people know just how active the RAV4 really is. We went to Patagonia and to the Bisti Badlands in New Mexico to practice what we preach.

TV Spot "Patagonia"

Out of Home Bisti Badlands

Toyota_RAV4_Detroit-billboard-with-trees
Toyota_Rav4_Regular-billboard

Discovery VR 

To top it off, we partnered with Discovery to deliver an experience that was the next best thing to taking a RAV4 and exploring the USA. Hosted by Brian Brushwood, the experiences transported users to amazing places in Florida, from air-boating in the everglades, to playing Jai Alai to swimming underwater with the cutest water animals: manatees.

discovery-vr-logo_2
Screenshot 2018-08-27 18_0002_Screenshot 2018-08-27 18.31.38
Screenshot 2018-08-27 18_0005_Screenshot 2018-08-27 18.36.40
Screenshot 2018-08-27 18_0007_Screenshot 2018-08-27 18.40.11

Say hi. Shoot me an email at leo@leorosaborges.com