IKEA Flat Pack Mailer

Assembling furniture doesn't get any easier than this.

Active is my middle name.
No, seriously.

Assembling furniture doesn't get any easier than this.

Flat packed furniture. That's IKEA's secret, and the reason they are present all over the world. That means we have to assemble the furniture ourselves – and that's where we came in. To communicate how easy and fast it is to assemble IKEA furniture, we considered the company's DNA to come up with a clever solution that delighted consumers. 

Flat packed furniture. That's IKEA's secret, and the reason they are present all over the world. That means we have to assemble the furniture ourselves – and that's where we came in. To communicate how easy and fast it is to assemble IKEA furniture, we considered the company's DNA to come up with a clever solution that delighted consumers. 

Direct Mailer

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Quite an impression

This in not my most famous work, nor the most awarded. But it's by far the one that I get most contacted about. I guess a good pop-up mailer will never go out of fashion.

Quite an impression

This in not my most famous work, nor the most awarded. But it's by far the one that I get most contacted about. I guess a good pop-up mailer will never go out of fashion.

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Say hi. Shoot me an email at leo@leorosaborges.com