Honda Fit Launch

Fit for pretty much everyone.

Active is my middle name.
No, seriously.

Fit for pretty much everyone.

The best thing about the new Fit is its space and versatility. We used comedian Nick Thune and colorful art direction to create a campaign that is actually a clever product demo.

The best thing about the new Fit is its space and versatility. We used comedian Nick Thune and colorful art direction to make what is actually a clever product demo campaign.

TV Spot "Biker, Fortune, Cup, Meerkat"

TV Spot "Roommates and Gymnast"

TV Spot "Synth, Um, Seattle"

Digital We partnered up with Lyft to prank passengers with comedian Nick Thune at the wheel.

Print Have fun looking for the ways a scene interact with another. Like the cat crashing the tailgate party.

Honda-Fit-print-in-situ2

OOH 

Honda-Fit-Billboard4

Recognition 

fit adweek_
fit creativity online

Say hi. Shoot me an email at leo@leorosaborges.com