As a new generation of fans embraces the Saudi Pro League, adidas rolled out a welcome like no other — a custom carpet inspired by Saudi Arabia’s traditional lavender carpet. But this one tells a story: its patterns and details celebrate 48 years of Saudi league history, giving every newcomer a vibrant introduction to the legacy of Saudi football.
As a new generation of fans embraces the Saudi Pro League, adidas rolled out a welcome like no other — a custom carpet inspired by Saudi Arabia’s traditional lavender carpet. But this one tells a story: its patterns and details celebrate 48 years of Saudi league history, giving every newcomer a vibrant introduction to the legacy of Saudi football.
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