Adidas The Female Field

By adding two dots above the center circle of their field, we turned it into the Ta' Marbuta. Effectively creating the world's first football field with a female gender.

This simple yet powerful idea won multiple international awards, including a Glass Grand Prix at the Dubai Lynx Festival, a Gold at the LIA, and a Wood Pencil at D&AD 2024

Our billboards used kufic calligraphy to celebrate Arabic female sports words, spotlighting the enduring role of women in sports. Each word stands as a challenge to societal and cultural biases, affirming women’s place and power in the game.