This simple yet powerful idea won multiple international awards, including a Glass Grand Prix at the Dubai Lynx Festival, a Gold at the LIA, and a Wood Pencil at D&AD 2024
Our billboards used kufic calligraphy to celebrate Arabic female sports words, spotlighting the enduring role of women in sports. Each word stands as a challenge to societal and cultural biases, affirming women’s place and power in the game.
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