Adidas The Female Field

Two tiny dots
that made a big difference.

Spacious, capable and fun.

By adding two dots above the center circle of their field, we turned it into the Ta' Marbuta. Effectively creating the world's first football field with a female gender.

This simple yet powerful idea won multiple international awards, including a Glass Grand Prix at the Dubai Lynx Festival, a Gold at the LIA, and a Wood Pencil at D&AD 2024

adidas_Female_Field-LYNX_Supporting_Board_2-7063×5008
adidas_Female_Field-LYNX_Supporting_Board_1-7063×5008

Our billboards used kufic calligraphy to celebrate Arabic female sports words, spotlighting the enduring role of women in sports. Each word stands as a challenge to societal and cultural biases, affirming women’s place and power in the game.

Pattern
Billboard

Say hi. Shoot me an email at leo@leorosaborges.com

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