Apple, considered by many the most innovative company in the world, takes ideas seriously. More seriously than anyone else, probably. Apple's future headquarters is proof of that: it has been designed with creativity in mind.
The building, described by Steve Jobs as "a shot at being the best office building in the world", has been conceived in such a way to incentivize the exchange of ideas among employees of different departments and divisions. Read more
During the last Cannes Lions Festival of Advertising, which ended last week, the UN Women campaign for gender equality made a great impression.
The campaign started with print ads. But it was online that it really spread. People started talking about it, sharing and tweeting. Big media picked up the story and it became a spontaneous PR phenomenon, leading to 3 gold Lions, 2 silver and a coveted Titanium Lion award.
See the work in the Cannes Lions website here. (Update: The Cannes Lions website no longer displays the winners for non-members. You can have a closer look at on AdWeek)
Why did it work?
Three things:
And stop wasting so much time with re-work. Learn with some of the best ad creatives in the world, including CCOs, ECDs and CDs from top agencies.
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