Creatives in advertising usually fall into the category of “perfectionists”, which means they fight for the execution of their ideas to be as close to their vision as possible. That’s really our job, and there’s a whole structure in an ad agency to support that plan of action. Perfectionism gets in the way when it leads to procrastination – one of the types of procrastinators, according to Alina Vrabie in this article, and Joel Brown in this one among others, is the “perfectionist”.
At work, we do have deadlines that trump our will to keep working every little detail to perfection – we have to end up delivering what was asked of us at some point. But the greatest creative leaps in advertising or anywhere else come from proactivity. A perfectionist nature can get in the way of creatives ever completing a project that wasn’t asked of them (either a proactive idea at work or a personal project) because getting every detail perfect becomes overwhelming and we might end up dropping the whole project.
It’s very easy to hide under the snob cloak of perfection. It makes us feel we can call ourselves creatives without having ever brought an idea to life. read more